Affinity Water Campaign

concept / design / storyboarding / art direction

Despite summer rainfall in 2017, Affinity Water needed to put out the message to their eight million customers that groundwater resources were well below average. The key take out: we all needed to do our bit to help save water during summer 2017. With tight timings and a range of media to consider, we rolled out an on-brief, on-brand campaign encouraging people living in the Affinity Water region to ‘keep track of the tap’. From bus backs and online banners, to radio, Facebook ads and several million door drops, messaging was clear, simple and, crucially, high impact.