Affinity Water videos

concept / storyboarding / editing art direction

Affinity Water required some video content to help explain the natural water cycle to various audiences, from domestic customers to school children, and stakeholders to colleagues. They wanted this sometimes complex information communicated in a simple visual way, using as few words as possible and no voiceover.

To achieve this we created an everyman animated character and followed him through two colourful, fun and engaging videos, one focussing on the water cycle at a local level and one at a global level.