Affinity Water Xmas E-card

concept / storyboarding / editing art direction

We were tasked with creating an engaging, entertaining and yet on-message e-card for Affinity Water to share with stakeholders and colleagues instead of a traditional printed piece of direct mail. We initially scamped numerous concepts, ranging from variation on the 12 Days of Christmas carol to a moving animation about the loss of a snowman in spring (it's ok, he becomes one with the water cycle so it's all good in the end). Once the client chose thier favourite I art directed video editing and animation to create a video that had to work both with and without sound.