Austrian Tourist Board campaign

design / copy

When it comes to skiing, the Wilder Kaiser holiday destination in the Tirol may not immediately spring to mind – despite it being an incredible family skiing destination that’s well within reach. An advertorial in the Manchester Evening News, as well as homepage takeovers, allowed us to convey a compelling message. A different approach was taken in London: three to-the-point posters on the Tube, working both individually and together, ironically comparing the working routine and skiing in Austria.