Axelos campaign

concept / design / copy

Staying ahead in the world of business is all about having the right tools; tools like PRINCE2 and ITIL. If you’re missing these, you’re missing something absolutely vital. That was the message we wanted to convey when developing this global campaign for the new (and relatively unknown) AXELOS brand to a worldwide business audience. How we did it: with a simple concept executed in a number of different ways… a watch without arms, a compass without co-ordinates, a laptop without a screen. With a standout image set against a vibrant yellow background, we created powerful and memorable press ads that featured in a huge variety of market-leading publications and websites, including The Financial Times, The Economist, and Management Today.