GM photoshoot

location art direction

GMUK had an employee and associated employee discount scheme called The Partners Programme, offering substantial savings on all the brands within the GM stable including Vauxhall, Saab, Chevrolet, Cadillac and Hummer.

I had the opportunity over several years to produce a suite of images for the promotional and marketing activity for this programme. The interesting thing about it was that, to avoid accusations of pushing certain brands over others, the photography had to focus on the human aspect of what a lovely new car could do for you and your family, and avoid obvious appearances of the brand logos on the vehicles.

I planned out the shoot, including client approved scamped compositions, and shot with a crew, using multiple models and model combinations in multiple locations in the home counties.