Mitsubishi Electric campaign

concept / design / retouching

Mitsubishi Electric's state-of-the-art Ecodan range qualified for the A++ ERP rating - a new standard for energy efficiency. They wanted to create a campaign in the press and online that encouraged interest and sales. I created the concept based around Ecodan being the clearer choice amongst the competition and copy was written to support this. I took my own concepts through to design and artwork for print and digital.