Mitsubishi Electric campaign

concept / design / retouching

Mitsubishi Electric have been at the cutting edge of air conditioning for many years and the Hybrid VRF was no exception, utilising unique, patented, world first technology to deliver optimised heating and cooling to a range of different customers and sectors. We needed to create a campaign to communicate the benefits of this technology to a broad audience and get people really talking about Hybrid VRF and everything it could do. I created a theme based around a big, all-encompassing ‘conversation’, for use everywhere from press ads and EDM campaign, to digital, and DM, producing concepts that I carried through to design and artwork.