Urban Control design and branding

concept / design

DW Windsor entered the smart cities market in 2016 and required a name, brand identity and design language for this new company.

I contributed to naming ideas and then developed an identity for the chosen name, Urban Control, that could adapt and be applied to the set of of products that Urban Control offers. Based on ideas of interconnectivity, cityscapes and central control, each product identity shares common chracteristics to form a family of logos.

The design language I develped has been applied across web, printed collateral and event communications.