DW Windsor Campaign

concept / design / copy

In the world of street lighting, perceived wisdom stipulates that high quality equals high cost. But perceived wisdom is not always correct. Example: Kirium Pro from DW Windsor. Outstanding British build quality. Superlative performance. Unparalleled benefits. The light that proves that not all LED street lights are made equal. Our theme: refreshingly different thinking, with our target audience receiving a zesty Refreshers bar to nibble on while reading all about the benefits.