Mitsubishi Electric video

concept / storyboarding / editing art direction

Mitsubishi Electric required two films to communicate information about the Ecodan heat pump. Some types of home heating can literally cost the earth – producing high CO2 emissions and high bills. That’s not the case with the Ecodan. I needed to communicate important facts and lots of information using eye-catching, engaging animation and an easy-to-follow storyline. I concepted and storyboarded the videos and then art directed an animation agency to create two gorgeous looking and fun videos for use across all channels.